2 March 2014

Are German supermarkets culturally insensitive?

One thing that Germany doesn't do well is provide many options for multicultural cooking. In supermarkets it has been my experience that the 'international section' is extremely limited. You really need to shop around to find the things you need.

On the hunt for some Garam Masala I went to search at our local mega-supermarket. I didn't find the Garam Masala, but some other interesting spices.

Are German supermarkets culturally insensitive?

It struck me as a comical false reductionist approach to have a spice simply labelled 'Asia'. I can't believe that the diet of a few billion people can be summed up into this small plastic bottle, for 2.99 Euros. The back label instructed that the spice was suitable for wok dishes, noodles and rice. I guess that covers it!

But not to be too culturally insensitive, the Fuchs company do tailor a product directly to just the cuisine of 1.3 billion people...

Are German supermarkets culturally insensitive?

And the Fuchs company also makes a slightly different version of the 'China' and 'Asia' flavours (such variety?!) and also extends the false reductionism to Greece, India and Mexico!

Are German supermarkets culturally insensitive?

No wonder the 'international section' is virtually non-existant - you can achieve almost any style of cooking with just these five plastic bottles!

It did make me wonder a bit about German society and whether the limited cultural offerings are a reflection of the greater consensus as a whole and how 'Multikulti' it really is.

And no, I didn't buy the 'Indian' spice in lieu of the non-existent Garam Masala. I'll have to extend my shopping radius out of the standard sausage and sauerkrat realm of the ubiquitous discount supermarket sphere.

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