Social Media Week is a week long series of events about...SOCIAL MEDIA. Hello!
The Social Media Week website provides a description about what they are about:
We are experiencing one of the biggest shifts in how we communicate in human history. Because of this, our aim is to provide the best information, ideas and inspiration to help people understand how to achieve more in a hyper-connected world. (...) Because of the shift we’re experiencing and the changes happening in our lives, society, culture and business, our mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to technology and social media’s impact on business, society and culture.
This all sounded pretty interesting to me so I registered on their website and selected some events to attend (all free).
The first event we wanted to check out was on the Thursday, but to attend would be a bit tricky for us as we also had other plans. Being a technology based thing, we were able to watch this session on a live stream from home. How cool.
Unfortunately with the fixed side position and relative low quality of the camera (and background noise) it was really hard to concentrate on the live stream and so we didn't get much out of it.
On the Friday we went to attend a couple of session in person. Social Media Week was having sessions all over the city, but these two were both at the Design Akademie Berlin.
The first session was about family life in Berlin. This was a moderated session with an interview like format with two women who blog. It was supposed to focus on life in the city and how perceptions change in relation to single vs family life - but the main focus was initially on how they ran their blogs and make money from them.
We had chances to ask questions during the session and the women were questioned a bit more about their blog specifics and also prompted to elaborate their thoughts on life in Berlin from the perspective of being parents.
After this session we had an hour to waste and so we took advantage of an offer to sign up for 'Drive Now', a BMW operated car scheme which provides for short term car hire within Berlin (short term as in by the minute). Usually there is a registration fee of 29 Euros, but as BMW was partly sponsoring the event they were making the registration free.
We have often thought about joining these type of schemes but never bothered to get around to signing up, and the initial registration fee was a bit steep for something we may or may not use. Now we are signed up and I have a snazzy RFID sticker chip thing stuck to my drivers license. Now I can book a car online or through an app, then unlock the car with my drivers license chip and drive away...for 31 cents a minute.
The next session we attended was titled 'Who is Berlin anyway? The city as seen by bloggers'. These bloggers are onese that I have heard of before so I was keen to hear them speak about their work, All five of them are expats and they spoke about what and why they do what they do.
As a blogger myself it was interesting to hear about other peoples perspectives on what they do. The questions from the packed audience were few but tackled some questions that I've also thought, particularly whether the Berlin blog scene is already 'saturated'.
A German guy asked an interesting question about whether the panel read any German language media (such as German Language blogs and newspapers) and insinuated that the things that these panel are writing about are all old news to Germans. A German girl near us piped up and chimed in with a more friendly rephrasing of the idea, referencing a blog post that the host Hilda Hoy had written about Berlin's oldest ice cream shop. She said something like 'You wrote about this shop, like its something special and interesting...but as Berliners - we would never go there!'.
And that is/was the point of these and other bloggers...the perspective of the city as seen by bloggers, particularly expat bloggers, offers something new to the idea and perception of the city. That final point seemed to shut 'em up.
With our dog waiting patiently at home for his dinner we unfortunately couldn't stay around for the closing party (which offered free food and drinks!).
I thought this was an excellent event and look forward to more like it.